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Innovation and Growth in Tourism

image of Innovation and Growth in Tourism

How is innovation transforming tourism business models? By tackling the subject of innovation, this report touches upon an important dimension of tourism economics rarely examined at the international level. It provides information about the dynamics and characteristics of innovation in tourism, and gives examples of how business models are evolving as a result. It also aims to provide an important contribution to further research and policy work in this area. The report includes a discussion of the conceptual issues regarding innovation in tourism, it illustrates national and industry practices enhancing innovation in tourism, and provides insights into the potential role of tourism policy in innovation.

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Malta

A Permanent Process of Innovation in Tourism

The Malta Tourism Authority, set up by an Act of Parliament on 1 September 1999, conducted an in-depth evaluation of the Malta tourism offer. It came to the conclusion that Malta was no longer competitive in the basic “sun and sea” package, due to the wider ranging offers by larger and often newer destinations able to handle much larger volumes.

English

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