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Innovation and Growth in Tourism

image of Innovation and Growth in Tourism

How is innovation transforming tourism business models? By tackling the subject of innovation, this report touches upon an important dimension of tourism economics rarely examined at the international level. It provides information about the dynamics and characteristics of innovation in tourism, and gives examples of how business models are evolving as a result. It also aims to provide an important contribution to further research and policy work in this area. The report includes a discussion of the conceptual issues regarding innovation in tourism, it illustrates national and industry practices enhancing innovation in tourism, and provides insights into the potential role of tourism policy in innovation.

English

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Innovation in the Field of Market Communication and Marketing

The Australian Initiative

In the last two decades, the Australian tourism industry has grown from a fledgling sector to a major industry. However, tourism has experienced difficult and challenging times of late. In the past 10 years the tourism industry has faced the change of consumer demand and demographics, increased competition and unstable global geopolitics. This paper examines the current challenges and barriers faced by the Australian tourism industry and attempt to reveal its innovative approach to cope with these recent challenges and barriers.

English

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