Innovation and Growth in Tourism

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How is innovation transforming tourism business models? By tackling the subject of innovation, this report touches upon an important dimension of tourism economics rarely examined at the international level. It provides information about the dynamics and characteristics of innovation in tourism, and gives examples of how business models are evolving as a result. It also aims to provide an important contribution to further research and policy work in this area. The report includes a discussion of the conceptual issues regarding innovation in tourism, it illustrates national and industry practices enhancing innovation in tourism, and provides insights into the potential role of tourism policy in innovation.



Has Innovation Become a Routine Practice that Enables Companies to Stay ahead of the Competition in the Travel Industry?

Since innovation is at the heart of any successful company’s agenda its role in ensuring competitiveness deserves our full attention. This paper attempts to examine the ways in which tour operators, who assemble packages that include travel and accommodation, approach innovation and competitiveness. It looks in particular at groups which have achieved the complete vertical integration of travel agents, tour operators, airlines, incoming tour operating ground handlers, and accommodation including hotels, apartments and cruise ships. In addition it focuses on the practical, structural and operational challenges faced by companies competing in this sector of tourism.


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