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Innovation and Growth in Tourism

image of Innovation and Growth in Tourism

How is innovation transforming tourism business models? By tackling the subject of innovation, this report touches upon an important dimension of tourism economics rarely examined at the international level. It provides information about the dynamics and characteristics of innovation in tourism, and gives examples of how business models are evolving as a result. It also aims to provide an important contribution to further research and policy work in this area. The report includes a discussion of the conceptual issues regarding innovation in tourism, it illustrates national and industry practices enhancing innovation in tourism, and provides insights into the potential role of tourism policy in innovation.

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A Dynamic Conceptual Approach to Innovation in Tourism

The importance of innovation has long been underestimated in the service sector. In contrast to the radical innovations vital for growth in manufacturing, in the service and particularly tourism innovation has played a secondary role and capital has been scarce. There has consequently been little government interest. This situation has changed with the emergence of new information and communication technologies (NICTs), which have had a major impact on tourism.

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