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Trends in Risk Communication Policies and Practices

image of Trends in Risk Communication Policies and Practices

Good risk communication is crucial for raising awareness among citizens and business about the risks their countries face. However, many countries have seen their risk communication tools fail in the past, leading to persistently low levels of risk awareness, especially in the absence of recent disasters. This OECD report surveys current trends in risk communication policies and practices across OECD and partner countries. It seeks to understand why risk communication tools have failed and what OECD countries can do to improve the effectiveness of their risk communication policies. Based on an OECD-wide survey, the report evaluates the degree to which countries have used  risk communication tools to not only increase risk awareness, but to inform stakeholders about potential preparedness and prevention measures they can take to boost their resilience to future risks.

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Recommendations for improving risk communication policies and practices

This chapter summarises the policy recommendations for improving countries’ risk communication policies and practices. It highlights the importance and central role of leadership and partnerships in communicating risks effectively. It also emphasises the large untapped potential for using risk communication as a tool to boost resilience against disasters, looking beyond simply preparedness and crisis communication. The chapter concludes with recommendations for taking the present work forward, specifically drawing attention to the need for more focused, indepth studies of country practices to follow this cross-country overview.

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