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Tools and Ethics for Applied Behavioural Insights: The BASIC Toolkit

image of Tools and Ethics for Applied Behavioural Insights: The BASIC Toolkit

Behavioural insights (BI) are lessons derived from the behavioural and social sciences, including decision making, psychology, cognitive science, neuroscience, organisational and group behaviour. Public bodies around the world are increasingly using BI to design and implement better public policies based on evidence of the actual behaviour and biases of citizens and businesses. This toolkit provides practitioners and policy makers with a step-by-step process for analysing a policy problem, building strategies, and developing behaviourally informed interventions.

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Executive summary

Behavioural science has shown that context and biases can influence decision making. Everday examples of this include forgetting important appointments, filling out forms incorrectly because they are too difficult to understand, and even driving above the speed limit because other drivers are doing so.

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