Tools and Ethics for Applied Behavioural Insights: The BASIC Toolkit
Behavioural insights (BI) are lessons derived from the behavioural and social sciences, including decision making, psychology, cognitive science, neuroscience, organisational and group behaviour. Public bodies around the world are increasingly using BI to design and implement better public policies based on evidence of the actual behaviour and biases of citizens and businesses. This toolkit provides practitioners and policy makers with a step-by-step process for analysing a policy problem, building strategies, and developing behaviourally informed interventions.
The BASIC Manual
This part provides a detailed how-to manual for policy officials and practitioners working with public agencies on applying behavioural insights to public policy, as well as a repository of approaches, proof of concepts and methodological standards for designing and implementing a behaviourally informed policy intervention.