This chapter discusses the complex information ecosystem in which communicators operate. It proposes recommendations to strengthen the function as a trustworthy source of information against the spread of polarising and false content. The function must be trustworthy to be able to effectively support policy objectives and combat mis- and disinformation. The analysis stresses the risks posed by perceived politicisation and the disproportionate focus on managing a few politically influential media. It proposes measures to strengthen guidance on impartiality and introduce oversight mechanisms as safeguards. In a similar vein, it raises considerations for reinforcing ethical standards that can reassure the public about legitimate uses of new technologies and communication methods.The chapter also discusses the UK government's evolving range of responses to the proliferation of mis- and disinformation. It acknowledges the role of public communication as integral to multi-disciplinary interventions, both domestically and internationally. It highlights the growing focus on pre-emptive actions, such as in Russia's war of aggression in Ukraine, to highlight practices that can be strengthened in this dynamic field.