OECD Report on Public Communication

The Global Context and the Way Forward

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The first OECD Report on Public Communication: The Global Context and the Way Forward examines the public communication structures, mandates and practices of centres of governments and ministries of health from 46 countries, based on the 2020 Understanding Public Communication surveys. It analyses how this important government function contributes to better policies and services, greater citizen trust, and, ultimately, stronger democracies in an increasingly complex information environment. It looks at the role public communication can play in responding to the challenges posed by the spread of mis- and disinformation and in building more resilient media and information ecosystems. It also makes the case for a more strategic use of communication by governments, both to pursue policy objectives and promote more open governments, by providing an extensive mapping of trends, gaps and lessons learned. Finally, it highlights pioneering efforts to move towards the professionalisation of the government communication function and identifies areas for further research to support this transition.


Redefining the role of public communication in an evolving information ecosystem

This chapter explores the opportunity for public communication to support better governance, improved policies and services, and greater trust. It illustrates how this function can help strengthen democracy in a context where digital transformation and novel and emerging challenges to information ecosystems are creating new imperatives for better dialogue with citizens. The chapter concludes by elaborating the analytical framework on which the Report is based, unpacking how governments can use strategic and two-way communication for more open and inclusive societies.


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