This chapter will analyse the actors, structures and processes underpinning the public communication model in Jordan. In doing so, it looks at how the government of Jordan can effectively strengthen related institutional arrangements, formalise co‑ordination mechanisms across levels of government, develop a whole-of-government communication strategy, as well as address human and financial resource gaps. It will discuss the building blocks of a whole-of-government communication approach and provide guidance for a more strategic deployment of this function by MoSMA and line ministries. Finally, it will identify recommendations to support the current re-organisation of the communication function in the country.