Public communication is an important tool of government policy and contributor to the open government principles of transparency, integrity, accountability and stakeholder participation. By developing the capacities, processes, and procedures for robust internal and external communication, governments can ensure that information flows both from and within entities in a transparent manner to inform other constituencies of key policy priorities. Likewise, a well-functioning media and information-enabling environment can ensure that information flows in an optimal manner, that major policy issues are publically debated, and that the implementation of government policies is properly monitored and evaluated.