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Greening Household Behaviour

Overview from the 2011 Survey - Revised edition

image of Greening Household Behaviour

Developing growth strategies that promote greener lifestyles requires a good understanding of the factors that affect people’s behaviour towards the environment. Based on periodic surveys of more than 10 000 households, this publication presents responses from the most recent round of the OECD survey implemented in 2011, in 5 areas (energy, food, transport, waste and water) and 11 countries: Australia, Canada, Chile, France, Israel, Japan, Korea, the Netherlands, Spain, Sweden and Switzerland.

The survey provides a common framework to collect unique empirical evidence for better policy design. Analysis comparing the data across countries, policy conditions and household characteristics reveals which measures most effectively change behaviour. Each round of the survey also allows to track changes over time and to explore new emerging issues.

The new survey confirms the importance of providing the right economic incentives for influencing our decisions. The findings indicate that “soft” measures such as labelling and public information campaigns also have a significant complementary role to play. Spurring desirable behaviour change requires a mix of these instruments.

This edition completely replaces the previously posted 2013 edition.

English French

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Household behaviour and food consumption

This chapter looks at the impact of instruments directly targeting consumers’ choices concerning food consumption, such as organic labelling and raising awareness through public information campaigns. It provides a better understanding of the main determinants for consuming organic food and products that take animal welfare into account, and examines how much more households are willing to pay for these products.

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