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Environmental Policy Toolkit for SME Greening in EU Eastern Partnership Countries

image of Environmental Policy Toolkit for SME Greening in EU Eastern Partnership Countries

This toolkit, based on existing good practice, aims to help governments in the EU’s Eastern Partnership (EaP) countries (Armenia, Azerbaijan, Belarus, Georgia, Moldova and Ukraine) to design and implement key instruments to promote environmental compliance and green business practices among small and medium-sized enterprises. Reducing the environmental impact of SMEs in both manufacturing and services is a key success factor in greening the economy. At the same time, improving environmental performance is a significant business opportunity for SMEs as important suppliers of goods and services. Developed under the EaP GREEN project, this report will be of interest to environmental and economic ministries, as well as business associations and non-governmental and academic institutions in EaP countries.

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Information-based instruments and improved messaging around SMEs' environmental requirements

This chapter looks at how the type of information and the way it is conveyed can support environmental compliance by SMEs and encourage green business practices. Packaging the information and formulating the right message is crucial for the effectiveness of communication tools. Small businesses have particular needs, with significant heterogeneity across and even within sectors. Informationbased instruments are more effective when messages are tailored to the nature and needs of small businesses. Explaining the economic benefits for SMEs of improved environmental performance is an important component of environmental outreach.

English

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