Promoting Consumer Education

Trends, Policies and Good Practices

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Consumers today are challenged by growing amounts of information and wider choices of products, requiring them to develop skills and knowledge for making good choices in complex markets. This publication examines the approaches that governments use to promote consumer education in OECD and some non-OECD countries, highlighting the policies and measures that have been particularly effective. It also analyses recent trends, the role of stakeholders, steps being taken to evaluate the effectiveness of current programmes and the principal challenges.


Analysis of Selected Countries: United States

In the United States, consumer education is provided by federal, state and local authorities. At the federal level, responsibilities are distributed among a number of agencies, according to their respective legislative mandates. The Federal Trade Commission (FTC) is one of the key agencies in this regard. Its principal objectives are twofold: 


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