Promoting Consumer Education

Trends, Policies and Good Practices

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Consumers today are challenged by growing amounts of information and wider choices of products, requiring them to develop skills and knowledge for making good choices in complex markets. This publication examines the approaches that governments use to promote consumer education in OECD and some non-OECD countries, highlighting the policies and measures that have been particularly effective. It also analyses recent trends, the role of stakeholders, steps being taken to evaluate the effectiveness of current programmes and the principal challenges.



Analysis of Selected Countries: Thailand

In Thailand, the Consumer Protection Act of 1979 provides the Office of the Consumer Protection Board (OCPB) with responsibility for promoting and encouraging the education of consumers on matters pertaining to the safety and potential dangers of goods and services and for providing educational information to consumers to promote efficient utilisation of natural resources. The OCPB has a rural network in order to reach rural areas. It appointed a provincial sub-committee in every province, with the governor serving as chairperson, which has the power and the duty to provide educational information to the public. 


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