Promoting Consumer Education

Trends, Policies and Good Practices

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Consumers today are challenged by growing amounts of information and wider choices of products, requiring them to develop skills and knowledge for making good choices in complex markets. This publication examines the approaches that governments use to promote consumer education in OECD and some non-OECD countries, highlighting the policies and measures that have been particularly effective. It also analyses recent trends, the role of stakeholders, steps being taken to evaluate the effectiveness of current programmes and the principal challenges.



Analysis of Selected Countries: Slovak Republic

Consumer education was legally established in the Slovak Republic by Act No. 250/2007?? on Consumer Protection. It is part of the syllabus of elementary and secondary schools and universities and is part of comprehensive teacher training. It encompasses raising awareness of and providing information and counselling on key consumer-related issues. It is provided in the broader context of social and ethical values and is designed to help consumers better understand their role in the economy and the consequences of their choices as consumers. Although consumer education in the Slovak Republic is not formally based on a lifelong learning approach, it is nonetheless structured in a way that supports the updating of consumers’ knowledge and skills throughout the different stages of life. The overall approach to providing consumer education is contained in the 1995 Consumer Policy Strategy.


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