Promoting Consumer Education

Trends, Policies and Good Practices

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Consumers today are challenged by growing amounts of information and wider choices of products, requiring them to develop skills and knowledge for making good choices in complex markets. This publication examines the approaches that governments use to promote consumer education in OECD and some non-OECD countries, highlighting the policies and measures that have been particularly effective. It also analyses recent trends, the role of stakeholders, steps being taken to evaluate the effectiveness of current programmes and the principal challenges.



Analysis of Selected Countries: Portugal

Consumer education and training are recognised as basic rights in the Portuguese Constitution, Article 60, and in Decree Law Nº 24/96, of 31 July, Article 6. The state, through the Ministry of Economy and Innovation, oversees the development and implementation of such education, in consultation with an advisory Consumer Council, in which consumer associations, trade unions, the National Association of Municipalities, family associations and entrepreneurial associations from the agricultural, commercial and industrial and services sectors participate (Table 2.4). The Ministry of Education co-ordinates education programmes at the national level and organises training. Regional and local authorities play significant roles in implementing programmes. 


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