Promoting Consumer Education

Trends, Policies and Good Practices

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Consumers today are challenged by growing amounts of information and wider choices of products, requiring them to develop skills and knowledge for making good choices in complex markets. This publication examines the approaches that governments use to promote consumer education in OECD and some non-OECD countries, highlighting the policies and measures that have been particularly effective. It also analyses recent trends, the role of stakeholders, steps being taken to evaluate the effectiveness of current programmes and the principal challenges.



Analysis of Selected Countries: Mexico

Mexico’s Federal Consumer Protection Agency (Profeco) educates consumers via offices located throughout the country. The Federal Consumer Protection Law (Article 24, subsection V) states that Profeco shall prepare and carry out consumer education programmes, as well as outreach and orientation programmes on the Federal Consumer Protection Law. The competence of the General Co-ordinator of Education and Outreach is defined by Article 15 of the Bylaw of the Consumer Protection Federal Agency as follows


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