Promoting Consumer Education

Trends, Policies and Good Practices

image of Promoting Consumer Education

Consumers today are challenged by growing amounts of information and wider choices of products, requiring them to develop skills and knowledge for making good choices in complex markets. This publication examines the approaches that governments use to promote consumer education in OECD and some non-OECD countries, highlighting the policies and measures that have been particularly effective. It also analyses recent trends, the role of stakeholders, steps being taken to evaluate the effectiveness of current programmes and the principal challenges.



Analysis of Selected Countries: Japan

In Japan, Article 17 of the Consumer Basic Act sets out the state’s role in consumer education. It includes promoting activities, such as dissemination of knowledge and provision of information concerning consumption, raising consumer awareness and helping people to be independent and responsible consumers. This is to be achieved by providing education at the school, community, family and workplace levels, among others. The Cabinet Office takes the major responsibility for carrying out the policies. Local governments also play a role; they are responsible for tailoring basic measures to fit regional social and economic situations. 


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error