Charles Leadbeater argues that personalisation has the potential to reorganise the way public goods and services are created and delivered. Such reorganisation requires exploration of different approaches to personalisation and this chapter explores these: bespoke service, mass customisation, and mass-personalisation. Personalisation through participation allows users a more direct say in the way the service they use is designed, planned, delivered and evaluated. This involves the following steps: intimate consultation: expanded choice: enhanced voice: partnership provision: advocacy: co-production: funding. Personalised learning assumes that learners should be actively engaged in setting their own targets, devising their own learning plans and goals, choosing from among a range of different ways to learn. This implies far-reaching changes in the role of professionals and schools. But the biggest challenge is what it means for inequality: the more that services become personalised, the more that public resources will have to be skewed towards the least well-off.