Product Improvement or Innovation

This paper is built like a three–layered clubhouse sandwich with the first layer providing some theoretical and conceptual insights regarding expected innovation behaviour in tourism based on the available relating to tourism and industrial economics. The second layer provides insights regarding the causes and effects of innovation and product development in tourism, based on empirical research carried out at this Center, and interviews carried out by the author both in Europe and North America with major companies active in national and/or global tourism, including tour operators, airlines and theme parks. The last layer of the sandwich draws conclusions and discusses the results of the research with respect to tourism policy making.

Innovation and Growth in Tourism

Product Improvement or Innovation

What Is the Key to Success in Tourism?