This report is based on an OECD Tourism Committee review of the linkages and synergies between tourism and the creative industries. It has been prepared with the financial support from the Ministry of Culture, Sport and Tourism of Korea. Conducted in 2014, the review aims to better understand the emerging relationship between the tourism and creative sectors to support the development of effective policies in this area. It builds on previous OECD work on The Impact of Culture on Tourism (2009) and Food and the Tourism Experience (2012). The OECD recently reiterated the economic contribution made by the creative industries and emphasised the need to establish linkages with tourism.

The creative industries play a major role in generating, transforming and disseminating knowledge and have developed faster than the global economy as a whole in recent years, with trade in creative goods and services growing by 8.8% a year from 2002-11. They have the potential to stimulate economic growth and job creation, support innovation and entrepreneurship, aid urban and rural regeneration, and stimulate exports.