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This report was developed as part of the OECD Programme of Work and Budget on eco-innovation. One of its objectives is to identify best practices in order to support the development and the deployment of ecoinnovation. This work builds on the OECD Innovation Strategy which was released in May 2010. It complements other work on eco-innovation at the OECD, which includes assessing the impact of environmental policies on eco-innovation and the role of eco-innovation in pursuing green growth.
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Innovative products, services, processes or business models can benefit the environment by reducing pressure on natural resources and/or the emission of pollutants. At the same time, environmentally friendly innovation can foster economic development. The environmental goods and services industry is growing fast in OECD and non-member countries alike. Like information technologies a few decades ago, it can enhance the competitiveness of other industries. This explains why a number of OECD governments see environmentally friendly innovation (hereafter ecoinnovation) as a major driver of green growth.
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