Measuring the Digital Transformation
A Roadmap for the Future
Measuring the Digital Transformation: A Roadmap for the Future provides new insights into the state of the digital transformation by mapping indicators across a range of areas – from education and innovation, to trade and economic and social outcomes – against current digital policy issues, as presented in Going Digital: Shaping Policies, Improving Lives. In so doing, it identifies gaps in the current measurement framework, assesses progress made towards filling these gaps and sets-out a forward-looking measurement roadmap. The goal is to expand the evidence base, as a means to lay the ground for more robust policies for growth and well-being in the digital era.
Roadmap: Measuring e-commerce
E-commerce has been high on the agenda for policy makers since the mid-1990s. In 1998, the OECD Ministerial Conference on Electronic Commerce in Ottawa recognised e-commerce as a global driver of growth and economic development (OECD, 1998). In 2016, the OECD Ministerial Declaration on the Digital Economy called for policies to “stimulate and help reduce impediments to e-commerce within and across borders for the benefits of consumers and business” (OECD, 2016).