Guidelines for Exporters of Cut Flowers to the European Market

image of Guidelines for Exporters of Cut Flowers to the European Market

A practical, accessible handbook for everyone interested in supplying cut flowers to the EU. The book is divided into four sections. Section 1 deals with the fifteen EU member states and Switzerland. It looks at what the markets have in common, and their differences. Six major markets are covered in detail. Section 2 features production, postharvest handling and markets for the following selected products which offer potential for Commonwealth exporters: alstroemeria, carnations, eustoma, gypsophila, roses, zanthedeschia, bulbs and corms, summer flowers, orchids, tropical exotic flowers and foliage. Section 3 presents concise specialist articles on topics common to all markets and products: marketing, new product formulations, air freight and handling, audit and traceability, pack houses, crop and product development trials. Section 4 gives details of regulations, standards, contacts and trade fairs.




The European markets for horticultural products are substantial, dynamic and highly competitive. There is continual innovation in both products and product presentation as suppliers seek to add value, meet consumer demand, and create competitive advantage.


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