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International Craft Trade Fairs

A Practical Guide

image of International Craft Trade Fairs

The purpose of this guide is to provide crafts producers and exporters with a practical methodology to assess potential markets. It looks at national and individual enterprise capabilities; selecting an international trade fair which best matches the producer's needs; budgeting, planning and implementing successful participation in a trade fair; and how to take advantage of the many opportunities to obtain market information that arise during such events.

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Purpose and advantages of trade fairs

This chapter identifies the advantages of participation in trade fairs and provides key indicators to assist the reader to consider priorities and choices to be made when considering such a venture.

English

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