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International Craft Trade Fairs

A Practical Guide

image of International Craft Trade Fairs

The purpose of this guide is to provide crafts producers and exporters with a practical methodology to assess potential markets. It looks at national and individual enterprise capabilities; selecting an international trade fair which best matches the producer's needs; budgeting, planning and implementing successful participation in a trade fair; and how to take advantage of the many opportunities to obtain market information that arise during such events.

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Matching the product to the market

This chapter describes the processes and techniques involved in developing new or adapted products for the market. Checklists are again used to identify key points of the methods used by designers in most countries.

English

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