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International Craft Trade Fairs

A Practical Guide

image of International Craft Trade Fairs

The purpose of this guide is to provide crafts producers and exporters with a practical methodology to assess potential markets. It looks at national and individual enterprise capabilities; selecting an international trade fair which best matches the producer's needs; budgeting, planning and implementing successful participation in a trade fair; and how to take advantage of the many opportunities to obtain market information that arise during such events.

English

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Introduction

The present work sets out to provide an overview of international craft trade fairs and their significance for companies. The international craft sector supplies products to a wide range of retailers globally. The work of artisans is found in shops ranging from galleries selling unique items through to the mass retail chains offering high-volume functional, decor and gift items.

English

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