International Craft Trade Fairs

A Practical Guide

image of International Craft Trade Fairs

The purpose of this guide is to provide crafts producers and exporters with a practical methodology to assess potential markets. It looks at national and individual enterprise capabilities; selecting an international trade fair which best matches the producer's needs; budgeting, planning and implementing successful participation in a trade fair; and how to take advantage of the many opportunities to obtain market information that arise during such events.




The present work sets out to provide an overview of international craft trade fairs and their significance for companies. The international craft sector supplies products to a wide range of retailers globally. The work of artisans is found in shops ranging from galleries selling unique items through to the mass retail chains offering high-volume functional, decor and gift items.


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