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International Craft Trade Fairs

A Practical Guide

image of International Craft Trade Fairs

The purpose of this guide is to provide crafts producers and exporters with a practical methodology to assess potential markets. It looks at national and individual enterprise capabilities; selecting an international trade fair which best matches the producer's needs; budgeting, planning and implementing successful participation in a trade fair; and how to take advantage of the many opportunities to obtain market information that arise during such events.

English

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Choosing the right trade fair

This chapter proposes methods to assist readers in identifying the strengths and weaknesses of their own enterprise, investigating markets and locating potential customers. Finally, simple systems are presented to help in the selection of the most suitable trade fair for the products of an enterprise.

English

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