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Guidelines on Preparing the Press Release

The press release, as non-technical medium in science communication, has among other advantages the potential of creating public awareness of and stimulating interest in new advances in the scientific field. Operators, for example, would like to know how certain operational problems are being tackled; what increased productivity methods have been successful; and what events, exhibitions or demonstrations, are being staged to illustrate such successes. Among laymen, too, there is an urge to know about ‘what's going on’ in research, science and technology.

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