In July 1995, The Economist introduced its first ever survey of the Internet with the following statement: “The explosive growth of the Internet is not the result of a fad or a fluke, but the result of a digital free market unleashed”.1 Netscape founder Marc Andreesen, one of the few people to have exploited that digital free market profitably, has described the Internet as “... a platform for entrepreneurial activities- a free market economy in its truest sense. Its a level playing field where people can do anything they wanted to”2. Bill Gates, co-founder of Microsoft and someone who became seriously rich well before the Internet was considered as a tool for business expansion, describes a coming era of “friction-free capitalism”3 in which the Internet becomes a model for a new way of doing business.