The demand for vehicles is expected to double by 2030, putting enormous pressure on the sustainability of the transport sector. A number of measures should be taken to manage this increase and prevent its massive impact on the environment, society and the economy. These measures include, for example: reducing the use of personal vehicles by increasing the availability of public transport services, developing greener vehicles, and providing more sustainable tyres. Indeed, tyres significantly contribute to the overall environmental impact of the transport sector due to the high levels of natural resources used in their production (for example, natural rubber and synthetic rubber derived from fossil fuels) and the effect of the rolling resistance of tyres on vehicle fuel consumption.