OECD Digital Economy Papers

ISSN :
2071-6826 (online)
DOI :
10.1787/20716826
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The OECD Directorate for Science, Technology and Innovation (STI) undertakes a wide range of activities to better understand how information and communication technologies (ICTs) contribute to sustainable economic growth and social well-being. The OECD Digital Economy Papers series covers a broad range of ICT-related issues and makes selected studies available to a wider readership. They include policy reports, which are officially declassified by an OECD Committee, and occasional working papers, which are meant to share early knowledge.
 

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Author(s):
Hyun-Cheol Chung1
Author Affiliations
  • 1: OECD, France

Publication Date
23 Mar 2010
Bibliographic information
No.:
170
Pages
40
DOI
10.1787/5kmh7b0s68g5-en

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The position of cable operators within the pay TV market has changed drastically in recent years. Although video service remains core to the cable industry’s business model, cable TV’s market share has been dropping significantly with intense competition from direct broadcast satellite services (DBS), Internet protocol Television (IPTV) services, digital terrestrial television services (DTT) and finally from over-the-top (OTT) service providers that supply video over an existing data connection from a third party. Cable still has a strong market position for video, particularly because of its existing relationships with content providers but the market is likely to become more competitive as other substitutable offers become available over a range of media.