Secrets of Intellectual Property
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Secrets of Intellectual Property

A Guide for Small and Medium-Sized Exporters

Guide in form of questions and answers dealing with intellectual property (IP) issues, aimed at small and medium-sized exporters and trade support institutions – explains basic concepts and principles regarding patents, trademarks, industrial designs, copyright, confidential business information, and geographical indications; covers questions relevant to ownership of rights by employees, contracting, licensing and technology transfer; highlights importance of IP issues when drawing business, marketing and export plans and strategies, and deals with IP rights protection abroad; looks at link between IP and quality regulations and standards, packaging and labelling, electronic commerce and use of information technology; considers valuation and financial aspects of IP rights; focuses on the application of the WTO Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS Agreement).

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Chapter
 

Who owns the intellectual property rights when an invention, copyright work or design is outsourced? You do not have access to this content

English
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    http://oecd.metastore.ingenta.com/content/f2dc0688-en.pdf
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  • http://www.keepeek.com/Digital-Asset-Management/oecd/international-trade-and-finance/secrets-of-intellectual-property_f2dc0688-en
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Author(s):
ITC

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Companies regularly engage advisers, consultants or independent contractors to create a wide variety of original or new material for them. This material can include business plans, marketing plans, training manuals, information manuals, technical guides, software, a website, designs, drawings, research reports, databases, a logo for an advertising campaign, and so on. Both sides, i.e. the company and the independent contractor, should take care when entering into such an agreement to adequately address the question of ownership of IP assets. For example, if the consultant or contractor presents a number of distinct designs or logos and the company accepts only one, then who owns the IP rights over the remaining options?

Also available in French, Spanish