International Trade Forum

Frequency
Irregular
ISSN: 
1564-5304 (online)
http://dx.doi.org/10.18356/1216c6be-en
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The International Trade Forum is the magazine of the International Trade Centre (ITC). It focuses on trade promotion and export development, as part of ITC’s technical cooperation programme with developing countries and economies in transition. The magazine is published quarterly since 1964 in English, French and Spanish.
Article
 

Making e-commerce work for all You do not have access to this content

English
 
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Author(s):
Marcos Vaena
24 Oct 2016
Pages:
2
Bibliographic information
No.:
5,
Volume:
2016,
Issue:
2
Pages:
14–15
http://dx.doi.org/10.18356/a5138e5b-en

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The rise of affordable and accessible technology has transformed consumer behaviour in recent years. Engaging in online transactions is today commonplace across the world. From checking your bank account balance to paying bills and ordering groceries, e-commerce has transformed the way consumers and businesses engage with each other. For the citizens of developed countries e-commerce is becoming business as usual. Online retail is estimated by the Centre for Retail Research to account for 13% of consumer spending in the United States of America, around 10% in Europe and much more in some countries. Business-to-business sales are estimated to be as much as fifteen times as large.