1945

The business firm and barriers to exporting

This chapter introduces the concept of ‘regulatory trade resistance’ as one of the major determinants of export performance and presents a marketing classification of internal (inside the firm) and external (outside the firm) barriers to exporting. The term refers to the cost effect of a wide range of rules and measures, procedures and related real-life practices which imply additional costs to the firm in terms of the money and effort needed to enter and operate in an export market.

Related Subject(s): International Trade and Finance
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