Innovating for Success in the Export of Services
Hide / Show Abstract

Innovating for Success in the Export of Services

A Handbook

This handbook on services innovation is an invaluable tool for enhancing export profitability. It approaches innovation as a competitive strategy describing characteristics of services innovation and its relation with cultural variables. It also outlines guidelines for establishing appropriate innovation; explains how to review quality assurance procedures; and clarify customer priorities. Innovating for Success in the Export of Services also reviews the implementation cycle and examines innovation links to export readiness and export success. Practical exercises are included.

Click to Access: 
    http://oecd.metastore.ingenta.com/content/e75e636f-en.pdf
  • PDF
  • http://www.keepeek.com/Digital-Asset-Management/oecd/international-trade-and-finance/innovating-for-success-in-the-export-of-services_e75e636f-en
  • READ
 
Chapter
 

Services innovation and cultural variables You do not have access to this content

English
Click to Access: 
    http://oecd.metastore.ingenta.com/content/e952e033-en.pdf
  • PDF
  • http://www.keepeek.com/Digital-Asset-Management/oecd/international-trade-and-finance/innovating-for-success-in-the-export-of-services_e952e033-en
  • READ
Author(s):
ITC
Also available in French, Spanish