Innovating for Success in the Export of Services
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Innovating for Success in the Export of Services

A Handbook

This handbook on services innovation is an invaluable tool for enhancing export profitability. It approaches innovation as a competitive strategy describing characteristics of services innovation and its relation with cultural variables. It also outlines guidelines for establishing appropriate innovation; explains how to review quality assurance procedures; and clarify customer priorities. Innovating for Success in the Export of Services also reviews the implementation cycle and examines innovation links to export readiness and export success. Practical exercises are included.

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English
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Author(s):
ITC

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This Handbook was written by Dorothy I. Riddle, President of Service-Growth Consultants Inc,Vancouver, Canada. Peter Slessor, Head of the Trade in Services Unit of the International Trade CentreUNCTAD/WTO (ITC) is responsible for ITC’s trade promotion and development activites on services.

Also available in Spanish, French