The report provides comparative knowledge, both policy and data, through thematic chapters and country-specific policy and statistical profiles. The report highlights key tourism policy developments, focuses on issues that rank high on the policy agenda in the field of tourism and provides a broad overview and interpretation of tourism trends in the OECD area and beyond.
Tourism Trends and Policies is becoming an international reference and benchmark on how effectively countries are supporting competitiveness, innovation and growth in tourism, and shed light on policies and practices associated with this. It is published on a two-year basis. The 2012 edition has been undertaken in co-operation with the European Commission.
- 12 July 2012
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Tourism Governance in OECD Countries
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Effective governance practices must reflect the changing business and policy environment, and the evolving roles and competencies of government tourism organisations. Developments in the macropolicy environment favour a more collaborative approach, encouraging policy development in conjunction with the tourism industry, as well as an emphasis on regional or local level decision-making. Developing a multi-actor system that includes public-private partnerships and greater horizontal and vertical co-ordination of relevant government bodies requires consideration of the accepted elements of good governance, both at the central and sub-national levels. Governance can also be improved through both institutional and human capacity building, ensuring institutions have well-defined objectives and clear mandates, and effective leadership and political support. Mechanisms to improve co-ordination between central and sub-national governments include development of tourism strategies, use of contracts and creation of joint committees. At an industry level, governments are encouraging the development of a single peak tourism industry association to facilitate more co-ordinated industry representation. Mechanisms to manage the interface with industry include the establishment of representative associations and Destination Management Organisations (DMOs) that provide a forum for co-operation and policy debate.