OECD Tourism Trends and Policies 2012
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OECD Tourism Trends and Policies 2012

The report provides comparative knowledge, both policy and data, through thematic chapters and country-specific policy and statistical profiles. The report highlights key tourism policy developments, focuses on issues that rank high on the policy agenda in the field of tourism and provides a broad overview and interpretation of tourism trends in the OECD area and beyond.

Tourism Trends and Policies is becoming an international reference and benchmark on how effectively countries are supporting competitiveness, innovation and growth in tourism, and shed light on policies and practices associated with this. It is published on a two-year basis. The 2012 edition has been undertaken in co-operation with the European Commission.

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OECD

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In 2011, 1.8 million foreign tourists stayed overnight at the accommodation establishments of Estonia. In addition, about 0.7 million stayed with friends or relatives or at their own apartments.The total estimated number of foreign overnight visitors in 2011 was therefore about 2.5 million (+16% compared with 2010). The number of nights spent was 3.75 million (17% up on 2010). Thus, in 2011 inbound tourism to Estonia increased significantly compared with 2010 which was already a record year for Estonia. The driving force behind the increase was the creation of new transport connections with many European target markets (especially low-cost flights). Also, Tallinn’s status as the European Capital of Culture, abundance of cultural events, and long-term co-operation of the entrepreneurs, the state and municipalities in developing tourism services and promoting Estonia in various target markets, have increased Estonia’s attractiveness as a tourist destination. Overnights on holiday trips increased by 20% and overnights on business trips increased by 25% while overnights on other trips decreased by 3%.

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