“Behavioural insights”, or insights derived from the behavioural and social sciences, including decision making, psychology, cognitive science, neuroscience, organisational and group behaviour, are being applied by governments with the aim of making public policies work better. As their use has become more widespread, however, questions are being raised about their effectiveness as well as their philosophical underpinnings. This report discusses the use and reach of behavioural insights, drawing on a comprehensive collection of over 100 applications across the world and policy sectors, including consumer protection, education, energy, environment, finance, health and safety, labour market policies, public service delivery, taxes and telecommunications. It suggests ways to ensure that this experimental approach can be successfully and sustainably used as a public policy tool.
- 01 Mar 2017
Where to go next? Shaping a policy and research agenda
This chapter discusses the key questions and issues raised by the survey, with suggestions of a way forward to solving them. It provides recommendations for new frontier thinking regarding the application of behavioural insights to policy, as well as recommendations for setting guiding principles or standards for its continued used by public bodies.