“Behavioural insights”, or insights derived from the behavioural and social sciences, including decision making, psychology, cognitive science, neuroscience, organisational and group behaviour, are being applied by governments with the aim of making public policies work better. As their use has become more widespread, however, questions are being raised about their effectiveness as well as their philosophical underpinnings. This report discusses the use and reach of behavioural insights, drawing on a comprehensive collection of over 100 applications across the world and policy sectors, including consumer protection, education, energy, environment, finance, health and safety, labour market policies, public service delivery, taxes and telecommunications. It suggests ways to ensure that this experimental approach can be successfully and sustainably used as a public policy tool.
- 01 Mar 2017
What's going on? Insights from the behavioural insight case studies
This chapter provides evidence on the extensive practice of behavioural insights, as well as the wide range of institutional models and practices present in OECD member and partner countries. Results also show that there is room for improvement, particularly in regard to evaluation, transparency and applying behavioural insights throughout the policy cycle.