Behavioural Insights and Public Policy
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Behavioural Insights and Public Policy

Lessons from Around the World

“Behavioural insights”, or insights derived from the behavioural and social sciences, including decision making, psychology, cognitive science, neuroscience, organisational and group behaviour, are being applied by governments with the aim of making public policies work better. As their use has become more widespread, however, questions are being raised about their effectiveness as well as their philosophical underpinnings. This report discusses the use and reach of behavioural insights, drawing on a comprehensive collection of over 100 applications across the world and policy sectors, including consumer protection, education, energy, environment, finance, health and safety, labour market policies, public service delivery, taxes and telecommunications. It suggests ways to ensure that this experimental approach can be successfully and sustainably used as a public policy tool.

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What's going on? Insights from the behavioural insight case studies You do not have access to this content

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Author(s):
OECD

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This chapter provides evidence on the extensive practice of behavioural insights, as well as the wide range of institutional models and practices present in OECD member and partner countries. Results also show that there is room for improvement, particularly in regard to evaluation, transparency and applying behavioural insights throughout the policy cycle.

 
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