OECD Information Technology Outlook 2008
This edition analyses the impact of high-speed broadband on the economy, and areas of future impacts. The dynamic growth of digital-content-based creative industries is outlined, covering user-created content; online computer and video games; film, video and music; and online advertising. Recent trends in OECD ICT policies are analysed to assess whether they are rising to these new challenges. Highly prioritised policy areas include investing in ICT R&D and innovation, improving government online activities, spreading broadband, increasing the use of ICTs, raising ICT skills and employment, and supporting digital content development.
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Digital Content in Transition
Digital content is an important driver of the ICT industry, spurred by the rapid increase of OECD broadband subscribers, mobile broadband technologies and development of the participative Web. Digital content markets have annual growth well over 20% in the industry sectors analysed in this chapter (advertising, games, music, and film) and increasing shares of total revenues, but with significant differences among them. As new revenue streams and business models develop, functions and control along the value chain are shifting among established and new participants to dominate different parts of it. Cross-industry collaboration and new business partnerships are developing and new entrants and online business models are emerging. Despite fast growth the goal of digital content “anywhere, anytime and on any device” is still hampered by structural factors.
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