As part of a process to develop a sound, broad-based business climate, investment promotion and facilitation can help attract new investors and retain existing ones, especially in smaller, more remote markets or those countries with a recent history of macroeconomic and political instability. Effective investment promotion highlights profitable investment opportunities, by identifying local partners and by providing a positive image of the economy. Promotion should not be seen as a substitute for more general policy reforms or try to camouflage underlying weaknesses in the investment climate. This chapter analyses Myanmar’s efforts to promote its private sector, in particular through investment promotion and facilitation measures. It also addresses the role of special economic zones, SMEs and investment linkages in the country’s overall private sector development strategy.