OECD Working Papers on Finance, Insurance and Private Pensions

ISSN :
2079-7117 (online)
DOI :
10.1787/20797117
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Selected studies on finance, insurance and private pensions policy prepared for dissemination in order to stimulate wider discussion and further analysis and obtain feedback from interested audiences. The studies provide timely analysis and background on industry developments, structural issues, and public policy in the financial sector. Topics include risk management, governance, investments, benefit protection, and financial education. Previous papers addressing these policy issues are available via http://dx.doi.org/10.1787/19936397.
 

Lessons from National Pensions Communication Campaigns You or your institution have access to this content

Authors:
Adele Atkinson1, Debbie Harrison2, Flore-Anne Messy1, Juan Yermo1
Author Affiliations
  • 1: OECD, France

  • 2: Pensions Institute, Cass Business School, United Kingdom

Publication Date
14 May 2012
Bibliographic information
No.:
18
Pages
65
DOI
10.1787/5k98xwz5z09v-en

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The present report focuses on the pre-campaign planning, the design, the delivery, and the monitoring and evaluation of National Pension Communication Campaigns in a range of OECD and non-OECD countries. The research identifies barriers to effective communications and highlights models of good practice in order to help organisers design campaigns that are more effective in terms of impact and more efficient in the way they use resources. In particular, the report argues that the success of campaign organisers will depend on their ability to set realistic and measurable goals that can be delivered in a timely, cost-effective and innovative manner to achieve maximum impact. The report also calls for better evaluation of campaigns and more targeted communication that delivers clearer messages.
Keywords:
communication campaigns, financial education, defined contribution, pension fund, financial literacy, pension reform
JEL Classification:
  • D14: Microeconomics / Household Behavior and Family Economics / Personal Finance
  • D18: Microeconomics / Household Behavior and Family Economics / Consumer Protection
  • G23: Financial Economics / Financial Institutions and Services / Non-bank Financial Institutions; Financial Instruments; Institutional Investors
  • G28: Financial Economics / Financial Institutions and Services / Government Policy and Regulation
  • I28: Health, Education, and Welfare / Education and Research Institutions / Government Policy
  • J26: Labor and Demographic Economics / Demand and Supply of Labor / Retirement; Retirement Policies
  • O16: Economic Development, Technological Change, and Growth / Economic Development / Financial Markets; Saving and Capital Investment; Corporate Finance and Governance
  • O19: Economic Development, Technological Change, and Growth / Economic Development / International Linkages to Development; Role of International Organizations