The influence of non-government participants in forming and sustaining markets can be just as powerful as that exerted by government policy. Policies that take into account and harness these other participants can have a much greater impact and are more likely to be successful. Information regarding biodiversity impacts can be important since many consumers are willing to pay a premium to reduce that impact. Creating the structures for the provision of accurate information can be a pivotal step in developing markets. In many cases, non-government organisations can be encouraged or empowered to provide information. Financial markets can also play an important role in getting markets up and running, by providing the necessary funding for startup firms. Any encouragement given to financial firms would involve ensuring ...