Greening Household Behaviour
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Greening Household Behaviour

The Role of Public Policy

Household consumption patterns and behaviour have an impact on stocks of natural resources, environmental quality and climate change. This is expected to increase significantly in the future. In response, governments have introduced a variety of measures to encourage people to take into consideration the environmental impact of their purchases and practices. These may include environmentally related taxes, energy performance standards for homes, carbon dioxide emission labels for cars, and financial support to purchase solar panels, among others. Nevertheless, understanding and influencing household behaviour remains a challenge for policy makers. 

This publication presents the main results and policy implications of an OECD survey of more than 10 000 households in 10 countries: Australia, Canada, the Czech Republic, France, Italy, Korea, Mexico, the Netherlands, Norway and Sweden.  It offers new insight into what policy measures really work, looking at what factors affect people’s behaviour towards the environment in five areas: water use, energy use, personal transport choices, organic food consumption, and waste generation and recycling.

Greening Household Behaviour: The Role of Public Policy is an invaluable resource for all those interested by the challenging questions of what promotes "greener" lifestyles, from policy makers to individual citizens.

Publication Date :
07 Mar 2011
DOI :
10.1787/9789264096875-en
 
Chapter
 

Residential Water Use You do not have access to this content

Authors:
OECD
Pages :
43–58
DOI :
10.1787/9789264096875-5-en

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Although agriculture and industry represent the bulk of water demand, residential water use accounts for some 10-30% of total consumption in developed countries. This chapter looks at the impacts of policy measures such as water pricing and appliance labelling. It examines the determinants of water-saving behaviour and investment in water-saving appliances and whether having to pay for water according to volume actually reduces consumption. The role of respondent’s environmental "norms" is also analysed, suggesting that measures informing households of the environmental implications of excessive water consumption could have a significant complementary part to play. In addition, the question of people’s perception of tap water quality is considered in the survey. The chapter presents results on household satisfaction with the quality of tap water and on their motivation to buy bottled water for drinking either for health reasons or for reasons of taste.
Also available in: French