This chapter focuses on ways of promoting and improving the benefits of adult learning. To overcome the obstacles of lack of interest or lack of time, adults need to be motivated into learning. One way of providing that motivation is to clarify the benefits of adult learning. Economic benefits are normally expressed in terms of wages, employment and labour productivity. There can also be other, non-economic benefits such as greater self-esteem and increased social interaction. This chapter argues for improved visibility of economic, social and/or personal rewards for learning as a way to motivate adults to learn. It promotes improving information and evidence on returns and removing structural impediments to increase these returns, either through the recognition of prior learning, adequate certification of skills, the provision of useful course content and better information and guidance on learning opportunities.