Business Tendency Surveys

Business Tendency Surveys

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20 Mar 2003
9789264177444 (PDF) ;9789264198944(print)

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This handbook is a practical manual on the design and implementation of business tendency surveys, which ask company managers about the current situation of their business and about their plans and expectations for the future.  In this book, the OECD draws on over 20 years of experience to provide, together with the European Commission, a set of harmonised business tendency surveys to collect qualitative information including economic analysis and forecasting from business managers in the manufacturing, construction, trade and service sectors.

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Table of Contents

1. Introduction
-Qualitative versus quantitative data
-Developments in business tendency surveys
-Information collected in business tendency surveys
-Use of business tendency surveys
-Layout of the Handbook
2. Questionnaire Design
-Choice of questions
-Layout of the questionnaire
-General instructions
-Standard “harmonised” questionnaires
3. Sample Selection
The survey frame
-Reporting units and sampling units
-Target universe
-Sample design
-The required sample size
-Contacts with respondents
-Information on sampling methods
4. Reliability of Business Tendancy Surveys
-Quality of business surveys
-Measurement Errors
-Processing Errors
5. Processing the Results
-Converting multiple-choice questions into a single time series
-Seasonal adjustment
Weighting of results
6. Publication of Results
-Information on the methodology (meta-data)
-Needs of different users
-Dissemination of survey results
7. Use of Reults
-Interpretation of survey data
-Comparing business tendency survey data with quantitative statistics
-Business surveys and cyclical analysis
-Cyclical indicator systems
8. Harmonised System of Business Tendency Surveys
-Kinds of activities to be covered
-Target universe
-Sample design
-Response rates
-Treatment of non–response
-Periodicity of the surveys
-The standard variables
-Measurement scales
-Seasonal adjustment
-Classifications within sectors
Annex A. Harmonized Questionnaries and Response Alternatives
Annex B. Examples of Questionnaires used in Business Tendancy Surveys
Annex C.Examples of Press Releases
Annex D. Selection of Institutes Conducting Business Tendancy Surveys

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