Guidelines for Exporters of Selected Horticultural Products

2310-1903 (online)
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The titles in this series are designed to help businessmen and businesswomen gain a better understanding of the workings of the international markets for specific groups of products and thereby encourage trade among Commonwealth countries and between the Commonwealth and the world at large. The guidelines provide practical information in an easy-reference format to help anyone in the business, or wishing to enter it, research the market and make contacts before developing or investing in an export-oriented enterprises.


Guidelines for Exporters of Selected Fruits and Vegetables to Sweden, Denmark, Norway and Finland You do not have access to this content

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Commonwealth Secretariat
01 Jan 1992
9781848596214 (PDF)

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One of a series of carefully researched 'how to' manuals for governments, exporters and agencies. In full colour, glossy and spiral bound, the manual answers central marketing questions such as: market preferences in terms of shape, size and type of product, good selling seasons, and import legislation.

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  • Introduction

    This is the fifth in a series of practical handbooks published by the Export Market Development Division of the Commonwealth Secretariat. It has been prepared in response to requests from exporters and exporting countries for detailed information about opportunities in the fresh produce markets in the Scandinavian, or more correctly Nordic, countries - Sweden, Denmark, Norway and Finland.

  • The Nordic Market

    Historic and cultural ties have given rise to extensive and close relationships between the Nordic countries, Norway, Sweden, Finland, Denmark and Iceland. Co-operation takes place within the framework of the Nordic Council of Ministers with its Secretariat in Copenhagen, Denmark. Economic issues, trade, energy, consumer policy and legislative matters are among the matters covered.

  • The Swedish Market

    Sweden, with a population of 8.6 million, has a high consumption of fresh fruit which, mostly from imports, increased by 30% per person between 1960 and 1990. On the other hand Swedish consumers are conservative in their eating habits. Vegetables are regarded as a minor supplement to a main meat or fish dish.

  • The Danish Market

    The Danish domestic market is of limited direct interest to exporters of exotic product due to the small population (5.1 million), the strong Danish farming industry and convenient access to the major fruit importing ports of Hamburg and Rotterdam and airports at Schipol (Amsterdam) and Frankfurt.

  • The Norwegian Market

    In population terms, Norway is the smallest Nordic country with 4.2 million people, 90% of whom live in the southern half, and 1.9 million in the Oslo area. Moreover, the concept of exotic product is new to the Norwegian consumer and hence the recently developed market is small. Without any significant immigrant population, there has been no 'ethnic market' to act as a catalyst in promoting tropical produce.

  • The Finnish Market

    Finland, although having a small population of 5 million, 0.8 million of whom are concentrated in the Helsinki region, is a wealthy country heavily dependent on imports for its fruit and vegetables, making it a fairly attractive market for exporters. The demand for fresh fruit, except apples, is almost entirely met through imports. Steady growth in consumption has increased annual imports from 220,000 tons in the early 1980's to 255,00 tons by 1990.

  • Servicing the Nordic Market

    There are a number of different types of buying agreement in use, the most frequent being: firm purchase; consignment free; programmed sales.

  • Products

    The information provided on each product covers three aspects of market requirements.

  • Appendices
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